Primedia enters several alliances
Primedia has signed ad-for-equity deals with or made investments in eight new ventures, including several b-to-b properties. The media giant entered into ad-for-equity deals with ProfessionalBuyer.com, a construction-equipment marketplace; Umagic, an experts online site; and MetaFarms, a pork industry portal. Primedia Ventures took stakes in MobileSpring, a mobile communications site; NextVenue, a streaming b-to-b media service; and Perfect.com., a request-for-quote site.
McGraw-Hill renames energy magazine
The McGraw-Hill Cos.' energy information group is relaunching Utilities IT magazine as …
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