paulforex: Research and Markets Adds Report: Mobile Content Summit 2011.

Research and Markets has announced the addition of the "Mobile Content Summit 2011: Determining Successful Strategies to Identify the Impact of Mobile Content to Generate ARPU" conference to its offerings.

In a release, Research and Markets noted that report highlights include:

25 February 2011, Shangri - La, New Delhi, India

The mobile communications industry is one of the most volatile and a vibrant industry in todays increasingly globalized economy. Over the last decade, several strategies and business models with regards to mobile content have been altering the dynamics of this industry and continuously redefining the strategies of the players involved.

This years Mobile Content Summit promises to explore future developments and provide valuable insights into the hottest topics surrounding mobile games, music, multimedia, messaging, TV, advertising and marketing. This conference will cover the latest business models and strategies from content owners, content aggregators, operators, agencies and technology companies focused on consumer content. This unique conference agenda that puts meeting and building business first speed networking is the innovative, exhilarating, rapid and highly effective way to meet fellow conference delegates and industry peers in every session. Virtue Insights Mobile Content conference will analyze the newest development in content and applications industry. As a participant you will identify the strategies, and movements of the key players. By attending this event you will discover the benefits that mobile content will bring to each player in the mobile industry value chain.

This event will gather representatives of the mobile operators, wireless industry, application providers, manufacturers, content providers and the relevant people from the mobile industry to discuss and view future prospects of mobile content.

Key Themes Discussed

-What is the size of the Indian mobile content and services market?

-What are the key applications and content that Indian users are willing to pay for?

-What is 'recyclable' content? How can they re-generate and increase ARPU?

-What is the major role of mobile operators in delivering mobile content?

-What is the major missed opportunity of the mobile operators to date?

-Grabbing the 3G opportunity: regulation, network deployment, business models

-Revenue sharing models between carriers, aggregators and content owners

-What is the off-portal contents effect on the mobile telecom industry?

-How advertising can help make content more affordable for customers?

-Analyzing revenue generating models in mobile internet, advertising, games, LBS, entertainment & banking

-How much of an issue is usability and quality & how does it affect user experience?

-Strategies on boosting the penetration of mobile VAS usage in smaller cities and rural areas.

-Positioning yourself in light of new market entries- Current situations and future predictions

-Evaluation of the mobile solutions employed in todays market

-How much will consumers pay for mobile TV entertainment and what services do consumers want on their devices?