104 West Expands Client Roster With Three New Clients.

Firm Tasked to Tie Together Public Relations, Social Media, Marketing, Content Generation and Delivery

DENVER -- 104 West Partners, a communications firm specializing in breakthrough strategies, announced the addition of eWise, North Plains and Smartling to its client portfolio. All three companies chose 104 West because of its modern approach to corporate communications that leverages the firm's Content Delivery Optimization[TM] methodology.

All three companies are disrupting their respective markets with new technologies and methodologies and turned to 104 West to leverage multiple communications strategies and channels to enhance their market traction.

* eWise: The global provider of innovative, secure financial management solutions that benefit banks and their customers recently incorporated in the U.S. with plans to further expand its footprint beyond its current presence in Australia, China and Europe.

* North Plains: TheToronto-based software provider isenabling the effective management and delivery of the growing volume of rich media by marketing organizations. With a recent growth equity investment from Accel-KKR, the company is continuing to enhance its technology platform and market position.

* Smartling: This New York-based software company helps businesses expand into new markets by delivering websites, mobile applications and other online content in multiple languages. The company recently competed in the SXSW Accelerator showcase and is capitalizing on expanding Internet globalization.

104 West is implementing brand-specific, comprehensive programs that provide a persistent distribution of information to key audiences for each of these new clients. All of the programs are focused on the development of engaging content based on focused issues that engages both traditional and social media.

"We believe by creating rich programming that takes a campaign approach, we demonstrate to clients how both consistent and persistent engagement with key audiences can offer value and tangible returns to their business," said Patrick Ward, CEO, 104 West Partners. "Our CDO process is ready-made for delivering strategic messaging that takes advantage of all the communications channels and opens up more delivery mechanisms so that we are providing a modern form of communication and engagement."

About 104 West Partners

104 West Partners is a modern public relations firm specializing in breakthrough communications strategies. The firm collaborates with companies in all stages of maturity to position their ideas, products and services for maximum exposure, actively connecting brands with the communities they serve. The firm's offerings, which are designed to achieve measurable results, include a range of strategic services, award-winning public relations programming and engaging social media campaigns, featuring its proprietary, patent-pending Content Delivery Optimization methodology. For more information, please visit www.104west.com.