DataMirror Announces New Business Partner Program.

TORONTO--(BUSINESS WIRE)--April 5, 1999--DataMirror Corporati (TSE:DMC) DataMirror Corporation today announced the launch of its new Business Partner program that will see enhanced benefits for all DataMirror Business Partners as well as increased service levels for their customers.

The new program is part of the Company's initiative to enhance its indirect sales channel capability.

Under the new structure, DataMirror Business Partners will now be divided into one of four tiers: Silver Partner, Gold Partner, Platinum Partner, and Platinum Service Provider. Qualifying for each level involves varying levels of commitment from partners, ranging from Silver Partner status, which involves referring accounts to DataMirror on a limited, but regular basis, to Platinum Service Provider qualification which entails becoming certified in the implementation and support of DataMirror technology through extensive training. DataMirror matches this commitment by offering value discounts on both product licensing and maintenance fees.

DataMirror Business Partners will enjoy a more complete benefit package with each level attained. Some of the key benefits include marketing development funds, cooperative seminar programs, sales and technical training, access to DataMirror marketing collateral and the DataMirror Business Partner extranet. Additionally, for all levels except Silver, DataMirror will assign a dedicated Channel Manager to business partners. This will maximize the ability of DataMirror to meet the needs of its valued business partners. Additionally, resellers will be able to use DataMirror's regional sales and technical support resources to assist them in developing opportunities.

"The new Business Partner Program is a key element of DataMirror's sales initiatives for the coming year," said Gary Collins, Vice President, Sales, Americas for DataMirror Corporation. "Our goal is to significantly increase our indirect sales channels and we expect that this program will certainly contribute to that goal."

Another integral part of the new program involves Business Partner Solutions (BPS), the largest distributor of IBM midrange systems in North America, extending its services to DataMirror Business Partners. Under the new program, BPS will offer a wide range of both financial and marketing programs that Business Partners can take advantage of in addition to the benefits they realize through participation in the DataMirror program.

"There is a great deal of upside for all parties involved," said Stewart Ritchie, Channels Manager for DataMirror. "The combination of marketing, training, and support elements of the DataMirror Business Partner Program, in addition to the added benefits offered by Business Partner Solutions, make this an extremely lucrative opportunity for current and future DataMirror Business Partners."

About DataMirror Corporation

DataMirror Corp. is a leading provider of interconnected data solutions that keep corporate data connected and immediately available within the enterprise and across the Internet. Companies that depend on data to power e-commerce or to enable employees to make better decisions faster use DataMirror interconnected data solutions to compete more effectively in today's network-centric era. DataMirror works closely with business partners IBM, Lotus, Microsoft, Oracle and J.D. Edwards to develop proven software solutions. DataMirror's more than 700 customers include Harley-Davidson, Oshkosh B'Gosh, Duracell, GE Capital, Toys "R" Us and Sony. DataMirror solutions give customers the ability to ensure that data is synchronized, available, effectively managed and accessible anywhere in the world in real-time. High performance DataMirror software is the industry leader for rapidly and seamlessly integrating data among multiple platforms and databases including DB2, Microsoft SQL Server, Oracle and Sybase.

Founded in 1993, DataMirror is a worldwide company with distribution in more than 30 countries. DataMirror has corporate headquarters in Canada and offices throughout North America and Europe. DataMirror is a publicly traded company listed on the Toronto Stock Exchange (symbol - DMC).

Copyright 1999 DataMirror Corporation. All rights reserved. DataMirror and Transformation Server are registered trademarks of DataMirror Corporation. All other brand or product names are trademarks or registered trademarks of their respective companies.