Oco, Inc. "Mobilizes" its Business Intelligence Software-as-a-Service (SaaS BI) Applications.

New analytic application content and support for mobile BI make it easier and faster than ever to deliver actionable insight to business people on demand and on-device.

WALTHAM, Mass. -- Oco, Inc., announced today a major upgrade to its family of on-demand Analytic Applications built on the Oco business intelligence software as a service (SaaS BI) platform. For years, Oco has offered the most complete, turn-key SaaS BI applications for analyzing customers, sales, supply chain and services performance. Scores of well-known companies are using Oco Analytic Applications because they provide better economics, lower risk and simpler, faster deployment than traditional on-premise BI tools. Upgraded analytic application content and support for mobile BI make it even easier for companies to benefit from SaaS BI and mobile BI.

On-Demand, On Device - the Surest Way to Roll Out New Mobile BI Applications

Oco now supports access to its on-demand SaaS BI applications via web browser interfaces on mobile devices like the Apple iPhone, Apple iPad, and Windows tablets. Blackberry and Android support will be available in 2011. Companies with a need to put better decision-making information in the hands of mobile field personnel or executives away from their desks can now do so with mobile-enabled Oco SaaS BI applications. SaaS BI applications are an ideal fit for mobile BI pioneers--they're ready to use, and unlike on-premise BI platforms, they don't require new application development and data center overhead or large, up-front capital investment to roll out.

"We're seeing an increasing number of companies equipping executives and field personnel with Internet-enabled smart phones, and tablets," said William Copacino, president and CEO of Oco, Inc. "Mobile BI with Oco can transform business by making analytic information available to people during planning meetings or partner negotiations or customer service calls; it gives new meaning to 'real-time BI.'"

New Oco Analytic Application Content and Product Packaging

Oco is also announcing new analytic application functionality and packaging. Oco Analytic Applications include hundreds of best-practice metrics and KPI's that are available via easy-to-use, interactive web-based reports, dashboards and scorecards. They are built on Oco's hosted data warehousing and data integration platform, which securely integrates data from enterprise data sources such as SAP, Oracle, and JDE along with departmental applications and even spreadsheet data.

Oco has re-structured its family of Analytic Applications to make them easier to license and roll out. There are more solutions available, and each contains reports and scorecards that are more sharply focused on a specific business analytic domain.

"Over the years we have incorporated a lot of metrics and reports into our Analytic Applications... more than customers need in some cases," said Steve Morandi, Oco vice president of analytic applications. "Based on customer feedback, we reorganized our offerings into more focused solutions that are easier to understand, easier to buy, and easier to configure and deploy to meet more specific business needs."

Oco Analytic Applications include:

Revenue & Profitability Analytic Applications

* Sales & Gross Margin Analysis

* Customer & Product Profitability

Customer Analytic Applications

* Customer Experience

Supply Chain Analytic Applications

* Supplier Evaluation

* Inventory Performance

* Transportation Analytics

* Transportation Contract Compliance

Service Analytic Applications

* Aftermarket Services Revenue Growth

* Services Operations & Warranty Analysis

Oco Analytic Applications have also just been upgraded with a variety of new reports and scorecards:

* At-risk Product Lines & Regions

* Customer & Product Profit Segmentation Analysis

* Reliability Analysis

* Installed Base Growth

* Warranty Conversion Rate

* And othersO

Mobile Oco Analytic Applications for SAP[R] BusinessObjects[TM] OnDemand

Optionally, SAP BusinessObjects customers can license Oco Analytic Applications that have been implemented as SAP[R] BusinessObjects[TM] OnDemand applications. Oco is the only SaaS BI vendor that offers this flexibility. It allows SAP BusinessObjects customers to benefit from the rapid delivery of Oco Analytic Applications, while leveraging existing technology and skills to configure them. Mobile BI access is available to customers using standard Oco Analytic Applications or Oco Analytic Applications implemented on SAP BusinessObjects OnDemand.

Licensing and Availability

Oco is available immediately and licensed on-demand for a monthly fee. It typically takes 8 weeks to configure and go live with Oco Analytic Applications--about 35 - 50% of the time it takes to custom build a comparable solution in house. For more information, please visit www.oco-inc.com.

About Oco, Inc.

Oco is the leading innovator of enterprise-class Software-as-a-Service business intelligence (SaaS BI) solutions. The company provides turn-key BI applications, hosted on demand to customers such as Dunkin' Brands, Fidelity Investments, King Arthur Flour, Thermo Fisher Scientific and Welch's. Leveraging a library of best-practice analytics, pre-built data models, and patented technology, Oco's SaaS-based solutions are delivered in a fraction of the time, at a fraction of the cost of traditional solutions, with fewer IT resource requirements than traditional approaches. In addition to its own product portfolio, Oco also offers an on-demand BI solution through its partnership with SAP BusinessObjects. Oco was founded in 1999 and its headquarters are in Waltham, Mass. More information about Oco can be found at www.oco-inc.com